- One in 10 people over 65 will spend some portion of their lives in an adult care facility or nursing home
- Approximately one-third of American nursing homes have received more than three complaints annually due to under-staffing, abuse, neglect and other deficiencies (not like this would ever characterize your service)
- In the U.S., there are approximately 23,000 investment-grade retirement home properties containing roughly three million units
Even with those numbers, an ironic overlooked gap (and opportunity) exists amongst especially retirement and assisted living facilities.
As a leader in senior living and care, your programs stand out in the marketplace. At the same time, a rapidly-growing aging population will demand even more sophisticated services from organizations like yours in the coming years. Those housed in your facility are well-served daily and weekly with activities and workshops of all sorts.
To maximize the hidden competitive advantage, think creatively in two directions. One is to offer personal growth sessions for caregivers whose parents/relatives are housed in your community and/or into whose homes you provide your service. The other is to access my deep leadership and communications skills to provide team talks/workshops of the sort below.
Intended Audiences:
Front-Line, Personal Support Workers (PSW’s), Dietary, Housekeeping, Marketing & Management
Representative Topics:
Coming Together as a Care Provider Team
Trust- and respect-building skills to keep all contributors operating as ‘one’
Self-Care for Those Who Provide Care
A nourishing oasis for those whose devotion toward others often overrides their own needs
Boosting Your Personal Leadership
An empowering session to urge team members to embrace their accountability plus belonging
GravityStack Marketing
